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How are communities fuelling growth in businesses?⁠⁠⁠⁠

How are communities fuelling growth in businesses?⁠⁠⁠⁠

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Vishal Pathik Gupta
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August 1, 2017
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3 min read
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If you think about it, your business is actually a community of sorts. And, if you do it right, your brand can create a community of ardent followers. If it thrives, you can expect tremendous business growth.

Creating a viral, self-sustaining strategy

Companies like Google and Facebook are open sourcing their core platform libraries for people on GitHub. Not only does GitHub, the largest open source community in the world, allow these companies to boost their tech credibility but it also fosters innovation by getting the best programmers to drive innovation.

Although open source may not be a business model on its own, it is great for improving user adoption and market value. Laurie Wurster, research director at Gartner, said, “Gaining a competitive advantage has emerged as a significant reason for adopting an OSS (open source software) solution, suggesting that users are beginning to look at OSS differently–if they can customize the code to make it unique to their company, they have created a competitive advantage.”

Let’s look at a few examples of how Google communities are changing the world while moving its business ahead. Google Product forums connect their product teams with actual users. The community conversations spawn new product features; they are also helping forums where participants ask questions and exchange advice. Google Translate Community invites polyglots to translate or validate existing translations; the company’s paid-version API is available to companies who require multi-lingual support. Contributors to Google Local Guides, a community-driven program, help others (and Google) by reviewing places they have been to. These guides impact navigation with the information and photos they share.

When it comes to new technologies, developer communities hold the key to enabling businesses. Google engages with the developer community via its developer programs—Google Developer Groups (to engage with a wide range of developers for new platform adoption and demand generation), Google Developers Experts (to identify people who are strong in a few technologies and make them engage with local communities rather than them putting Googlers all across the map), and Google Business Groups (to help SMEs).

Companies such as HackerEarth and HackerRank also nurture developer communities. They connect skilled programmers and tech companies looking to source top talent to drive product innovation. This translates into appreciable savings in terms of hiring efforts, time, and money, that is, better returns in the future for companies who sign up for their offerings. For example, HackerEarth has a community of over a million programmers. Their participation helps companies drive innovation and talent management on the platform.

Building a positive feedback loop

There is no better way to drive your business forward than happy customers who become advocates, helping you get more potential promoters. For example, studies show that glowing customer recommendations on Twitter can increase business for that brand by about 50%.

How do companies attract and retain customer loyalty, differentiate in a highly competitive market, and get customers to be brand advocates? Community! Their community teams focus on the customer. They listen to the customer. They create amazing social experiences that encourage customer interactions. And they know that quality, authenticity, and respect are the cornerstones of any successful community strategy.

You have mobile phone companies such as OnePlus and Xiaomi. They, leverage their community forums and social media to create a huge buzz during product launches, consequently investing much lesser, and sometimes even zero dollars, on advertising. These communities offer loads of product feedback as well. Their user communities do it all in exchange for product invites, merchandise, and invites to exclusive events. Building close-knit communities or tech evangelists have clearly propelled business for these Chinese companies.

Putting together a branded online community

A branded community is an example of co-creation where the company and the consumers create and find value. “A brand community is a community with a specific business objective lead by an executive sponsor, where a company creates a space for people with a common sense of identity to participate in ongoing, shared experiences.”

Why do companies need a branded online community?

  • Retention and customer satisfaction
  • Product feedback/ideation for the future/review beta products
  • Enhance brand awareness, credibility, and exposure
  • Generate revenue
  • Create a cost-effective, simple marketing channel
  • Support brand advocates
  • Less investment in support staff and call centers
  • Cross-promotion

An oft-quoted example of a branded community propelling business is Austria-based Red Bull through relevant social and digital campaigns. Synonymous with adventure, the energy drink company “got its wings” through strategic sponsorships (motor, alpine, and extreme sports) and celebrity endorsements, pull marketing strategies through interesting, emotional and authentic content, and attracting customers through quality merchandise. By glorifying everything that’s visible and not mainstream, Red Bull’s community of student entrepreneurs has fortified the brand’s perception by millennials through creative and daring initiatives across campuses. (Read how top community managers ensure that they have a thoroughly engaged audience via social platforms.)

Thriving on user-generated content

At times, a community of people creates the value while the business creates a platform. For example, Airbnb, Feastly, Lyft, and Duolingo, which have user-generated community strategies, are scaling rapidly. For instance, using amazing storytelling to “sell an experience” and great social campaigns driving fan engagement, Airbnb, an online marketplace, and hospitality service, set the sharing economy’s P2P marketplace model rolling. With more than 800,000 listings in about 200 countries, disruptive Airbnb could well ensure that the company will make $3.5 billion a year by 2020. With Duolingo, which is an online language-learning tool, the community helps in translation (that’s how it earns revenue), beta testing, and development of new course content via the Incubator.

Tools such as Jive and Higher Logic offer cloud-based community platforms for external engagement. Research shows that companies using online communities can expect 94% customer retention, 54% drive in revenue growth, and 88% increased web traffic. Whereas, Wells Fargo and NASA are keen on building internal communities for value creation; this is still in comparatively nascent stages.

Social has changed almost everything

According to 2014 study of online communities by Demand Metric and DNN, close to 20% of the participants reported that their online branded community impacted over 30% of the company revenues. And, data revealed these additional insights — in online communities that influence 16% or more of revenue, 64% have strong community engagement, 54% use intermediate or advanced metrics, and 69% have executive teams that are highly involved in the community.

Community engagement is a key ROI metric. Social platforms such as Instagram, Imgur, and others have strong community teams that work on engagements with users over and outside their platform. Instagram Co-founder Mike Krieger said, “What distinguishes us is a community. Staying tuned in is really the key. From the beginning, our very first hire – this is, like, against every business textbook [and everyone else in the business world’s advice] of hiring engineers, [and] like, maybe hir[ing] some designers and PMs. We hired a community manager first…” He attributes much of the photo-sharing platform’s stupendous success to the community. Imgur is an another platform completely driven by viral images which are again contributed by its community.

Product discovery platforms, such as Wooplr, Product Hunt, and Influenster, help businesses grow through community-driven curation; a close-knit community hunts for and reviews products to up sales and brand awareness. This is the sole form of content Product Hunt generates. (Ryan, the CEO of the company, has shared some thoughts here.)

According to CMX, the SPACE model defines how businesses can drive value through communities.

http://cmxhub.com/article/the-space-model/
CMX Hub : Space Model http://cmxhub.com/article/the-space-model/

If you are customer-facing business, you need a community. You need to continuously nurture that connection with your consumers. This you do for gathering feedback on products or services (e.g. UserVoice), acting as support forums for queries/complaints (e.g. Uber uses Zendesk), and designing effective customer acquisitions and retention campaigns (e.g. HootSuite uses Influitive). Or, the community is your business. Either way, they are inextricably connected.

Conclusion

Businesses can’t sustain without connections. And what is a community but a bunch of valuable connections? For smaller businesses, especially, the decentralized, sustainable, and scalable concept of “community” can build trusted relationships with people who share their goals, thereby boosting business.

Community members soldier on, fueled by passion, to build new things and create an impact for people and organizations. There’s a reason community of fans such as Lego Ideas, HOG, and Made Unboxed flourish. They are indisputable social engines to power business growth; perhaps a community is one of the most vital corporate assets to help create lifetime value.

Hope you enjoyed reading, feel free to share your thoughts in the comments section down below. More content to follow around building great community, so stay tuned!

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How I used VibeCode Arena platform to build code using AI and leant how to improve it

I Used AI to Build a "Simple Image Carousel" at VibeCodeArena. It Found 15+ Issues and Taught Me How to Fix Them.

My Learning Journey

I wanted to understand what separates working code from good code. So I used VibeCodeArena.ai to pick a problem statement where different LLMs produce code for the same prompt. Upon landing on the main page of VibeCodeArena, I could see different challenges. Since I was interested in an Image carousal application, I picked the challenge with the prompt "Make a simple image carousel that lets users click 'next' and 'previous' buttons to cycle through images."

Within seconds, I had code from multiple LLMs, including DeepSeek, Mistral, GPT, and Llama. Each code sample also had an objective evaluation score. I was pleasantly surprised to see so many solutions for the same problem. I picked gpt-oss-20b model from OpenAI. For this experiment, I wanted to focus on learning how to code better so either one of the LLMs could have worked. But VibeCodeArena can also be used to evaluate different LLMs to help make a decision about which model to use for what problem statement.

The model had produced a clean HTML, CSS, and JavaScript. The code looked professional. I could see the preview of the code by clicking on the render icon. It worked perfectly in my browser. The carousel was smooth, and the images loaded beautifully.

But was it actually good code?

I had no idea. That's when I decided to look at the evaluation metrics

What I Thought Was "Good Code"

A working image carousel with:

  • Clean, semantic HTML
  • Smooth CSS transitions
  • Keyboard navigation support
  • ARIA labels for accessibility
  • Error handling for failed images

It looked like something a senior developer would write. But I had questions:

Was it secure? Was it optimized? Would it scale? Were there better ways to structure it?

Without objective evaluation, I had no answers. So, I proceeded to look at the detailed evaluation metrics for this code

What VibeCodeArena's Evaluation Showed

The platform's objective evaluation revealed issues I never would have spotted:

Security Vulnerabilities (The Scary Ones)

No Content Security Policy (CSP): My carousel was wide open to XSS attacks. Anyone could inject malicious scripts through the image URLs or manipulate the DOM. VibeCodeArena flagged this immediately and recommended implementing CSP headers.

Missing Input Validation: The platform pointed out that while the code handles image errors, it doesn't validate or sanitize the image sources. A malicious actor could potentially exploit this.

Hardcoded Configuration: Image URLs and settings were hardcoded directly in the code. The platform recommended using environment variables instead - a best practice I completely overlooked.

SQL Injection Vulnerability Patterns: Even though this carousel doesn't use a database, the platform flagged coding patterns that could lead to SQL injection in similar contexts. This kind of forward-thinking analysis helps prevent copy-paste security disasters.

Performance Problems (The Silent Killers)

DOM Structure Depth (15 levels): VibeCodeArena measured my DOM at 15 levels deep. I had no idea. This creates unnecessary rendering overhead that would get worse as the carousel scales.

Expensive DOM Queries: The JavaScript was repeatedly querying the DOM without caching results. Under load, this would create performance bottlenecks I'd never notice in local testing.

Missing Performance Optimizations: The platform provided a checklist of optimizations I didn't even know existed:

  • No DNS-prefetch hints for external image domains
  • Missing width/height attributes causing layout shift
  • No preload directives for critical resources
  • Missing CSS containment properties
  • No will-change property for animated elements

Each of these seems minor, but together they compound into a poor user experience.

Code Quality Issues (The Technical Debt)

High Nesting Depth (4 levels): My JavaScript had logic nested 4 levels deep. VibeCodeArena flagged this as a maintainability concern and suggested flattening the logic.

Overly Specific CSS Selectors (depth: 9): My CSS had selectors 9 levels deep, making it brittle and hard to refactor. I thought I was being thorough; I was actually creating maintenance nightmares.

Code Duplication (7.9%): The platform detected nearly 8% code duplication across files. That's technical debt accumulating from day one.

Moderate Maintainability Index (67.5): While not terrible, the platform showed there's significant room for improvement in code maintainability.

Missing Best Practices (The Professional Touches)

The platform also flagged missing elements that separate hobby projects from professional code:

  • No 'use strict' directive in JavaScript
  • Missing package.json for dependency management
  • No test files
  • Missing README documentation
  • No .gitignore or version control setup
  • Could use functional array methods for cleaner code
  • Missing CSS animations for enhanced UX

The "Aha" Moment

Here's what hit me: I had no framework for evaluating code quality beyond "does it work?"

The carousel functioned. It was accessible. It had error handling. But I couldn't tell you if it was secure, optimized, or maintainable.

VibeCodeArena gave me that framework. It didn't just point out problems, it taught me what production-ready code looks like.

My New Workflow: The Learning Loop

This is when I discovered the real power of the platform. Here's my process now:

Step 1: Generate Code Using VibeCodeArena

I start with a prompt and let the AI generate the initial solution. This gives me a working baseline.

Step 2: Analyze Across Several Metrics

I can get comprehensive analysis across:

  • Security vulnerabilities
  • Performance/Efficiency issues
  • Performance optimization opportunities
  • Code Quality improvements

This is where I learn. Each issue includes explanation of why it matters and how to fix it.

Step 3: Click "Challenge" and Improve

Here's the game-changer: I click the "Challenge" button and start fixing the issues based on the suggestions. This turns passive reading into active learning.

Do I implement CSP headers correctly? Does flattening the nested logic actually improve readability? What happens when I add dns-prefetch hints?

I can even use AI to help improve my code. For this action, I can use from a list of several available models that don't need to be the same one that generated the code. This helps me to explore which models are good at what kind of tasks.

For my experiment, I decided to work on two suggestions provided by VibeCodeArena by preloading critical CSS/JS resources with <link rel="preload"> for faster rendering in index.html and by adding explicit width and height attributes to images to prevent layout shift in index.html. The code editor gave me change summary before I submitted by code for evaluation.

Step 4: Submit for Evaluation

After making improvements, I submit my code for evaluation. Now I see:

  • What actually improved (and by how much)
  • What new issues I might have introduced
  • Where I still have room to grow

Step 5: Hey, I Can Beat AI

My changes helped improve the performance metric of this simple code from 82% to 83% - Yay! But this was just one small change. I now believe that by acting upon multiple suggestions, I can easily improve the quality of the code that I write versus just relying on prompts.

Each improvement can move me up the leaderboard. I'm not just learning in isolation—I'm seeing how my solutions compare to other developers and AI models.

So, this is the loop: Generate → Analyze → Challenge → Improve → Measure → Repeat.

Every iteration makes me better at both evaluating AI code and writing better prompts.

What This Means for Learning to Code with AI

This experience taught me three critical lessons:

1. Working ≠ Good Code

AI models are incredible at generating code that functions. But "it works" tells you nothing about security, performance, or maintainability.

The gap between "functional" and "production-ready" is where real learning happens. VibeCodeArena makes that gap visible and teachable.

2. Improvement Requires Measurement

I used to iterate on code blindly: "This seems better... I think?"

Now I know exactly what improved. When I flatten nested logic, I see the maintainability index go up. When I add CSP headers, I see security scores improve. When I optimize selectors, I see performance gains.

Measurement transforms vague improvement into concrete progress.

3. Competition Accelerates Learning

The leaderboard changed everything for me. I'm not just trying to write "good enough" code—I'm trying to climb past other developers and even beat the AI models.

This competitive element keeps me pushing to learn one more optimization, fix one more issue, implement one more best practice.

How the Platform Helps Me Become A Better Programmer

VibeCodeArena isn't just an evaluation tool—it's a structured learning environment. Here's what makes it effective:

Immediate Feedback: I see issues the moment I submit code, not weeks later in code review.

Contextual Education: Each issue comes with explanation and guidance. I learn why something matters, not just that it's wrong.

Iterative Improvement: The "Challenge" button transforms evaluation into action. I learn by doing, not just reading.

Measurable Progress: I can track my improvement over time—both in code quality scores and leaderboard position.

Comparative Learning: Seeing how my solutions stack up against others shows me what's possible and motivates me to reach higher.

What I've Learned So Far

Through this iterative process, I've gained practical knowledge I never would have developed just reading documentation:

  • How to implement Content Security Policy correctly
  • Why DOM depth matters for rendering performance
  • What CSS containment does and when to use it
  • How to structure code for better maintainability
  • Which performance optimizations actually make a difference

Each "Challenge" cycle teaches me something new. And because I'm measuring the impact, I know what actually works.

The Bottom Line

AI coding tools are incredible for generating starting points. But they don't produce high quality code and can't teach you what good code looks like or how to improve it.

VibeCodeArena bridges that gap by providing:

✓ Objective analysis that shows you what's actually wrong
✓ Educational feedback that explains why it matters
✓ A "Challenge" system that turns learning into action
✓ Measurable improvement tracking so you know what works
✓ Competitive motivation through leaderboards

My "simple image carousel" taught me an important lesson: The real skill isn't generating code with AI. It's knowing how to evaluate it, improve it, and learn from the process.

The future of AI-assisted development isn't just about prompting better. It's about developing the judgment to make AI-generated code production-ready. That requires structured learning, objective feedback, and iterative improvement. And that's exactly what VibeCodeArena delivers.

Here is a link to the code for the image carousal I used for my learning journey

#AIcoding #WebDevelopment #CodeQuality #VibeCoding #SoftwareEngineering #LearningToCode

The Mobile Dev Hiring Landscape Just Changed

Revolutionizing Mobile Talent Hiring: The HackerEarth Advantage

The demand for mobile applications is exploding, but finding and verifying developers with proven, real-world skills is more difficult than ever. Traditional assessment methods often fall short, failing to replicate the complexities of modern mobile development.

Introducing a New Era in Mobile Assessment

At HackerEarth, we're closing this critical gap with two groundbreaking features, seamlessly integrated into our Full Stack IDE:

Article content

Now, assess mobile developers in their true native environment. Our enhanced Full Stack questions now offer full support for both Java and Kotlin, the core languages powering the Android ecosystem. This allows you to evaluate candidates on authentic, real-world app development skills, moving beyond theoretical knowledge to practical application.

Article content

Say goodbye to setup drama and tool-switching. Candidates can now build, test, and debug Android and React Native applications directly within the browser-based IDE. This seamless, in-browser experience provides a true-to-life evaluation, saving valuable time for both candidates and your hiring team.

Assess the Skills That Truly Matter

With native Android support, your assessments can now delve into a candidate's ability to write clean, efficient, and functional code in the languages professional developers use daily. Kotlin's rapid adoption makes proficiency in it a key indicator of a forward-thinking candidate ready for modern mobile development.

Breakup of Mobile development skills ~95% of mobile app dev happens through Java and Kotlin
This chart illustrates the importance of assessing proficiency in both modern (Kotlin) and established (Java) codebases.

Streamlining Your Assessment Workflow

The integrated mobile emulator fundamentally transforms the assessment process. By eliminating the friction of fragmented toolchains and complex local setups, we enable a faster, more effective evaluation and a superior candidate experience.

Old Fragmented Way vs. The New, Integrated Way
Visualize the stark difference: Our streamlined workflow removes technical hurdles, allowing candidates to focus purely on demonstrating their coding and problem-solving abilities.

Quantifiable Impact on Hiring Success

A seamless and authentic assessment environment isn't just a convenience, it's a powerful catalyst for efficiency and better hiring outcomes. By removing technical barriers, candidates can focus entirely on demonstrating their skills, leading to faster submissions and higher-quality signals for your recruiters and hiring managers.

A Better Experience for Everyone

Our new features are meticulously designed to benefit the entire hiring ecosystem:

For Recruiters & Hiring Managers:

  • Accurately assess real-world development skills.
  • Gain deeper insights into candidate proficiency.
  • Hire with greater confidence and speed.
  • Reduce candidate drop-off from technical friction.

For Candidates:

  • Enjoy a seamless, efficient assessment experience.
  • No need to switch between different tools or manage complex setups.
  • Focus purely on showcasing skills, not environment configurations.
  • Work in a powerful, professional-grade IDE.

Unlock a New Era of Mobile Talent Assessment

Stop guessing and start hiring the best mobile developers with confidence. Explore how HackerEarth can transform your tech recruiting.

Vibe Coding: Shaping the Future of Software

A New Era of Code

Vibe coding is a new method of using natural language prompts and AI tools to generate code. I have seen firsthand that this change makes software more accessible to everyone. In the past, being able to produce functional code was a strong advantage for developers. Today, when code is produced quickly through AI, the true value lies in designing, refining, and optimizing systems. Our role now goes beyond writing code; we must also ensure that our systems remain efficient and reliable.

From Machine Language to Natural Language

I recall the early days when every line of code was written manually. We progressed from machine language to high-level programming, and now we are beginning to interact with our tools using natural language. This development does not only increase speed but also changes how we approach problem solving. Product managers can now create working demos in hours instead of weeks, and founders have a clearer way of pitching their ideas with functional prototypes. It is important for us to rethink our role as developers and focus on architecture and system design rather than simply on typing c

Vibe Coding Difference

The Promise and the Pitfalls

I have experienced both sides of vibe coding. In cases where the goal was to build a quick prototype or a simple internal tool, AI-generated code provided impressive results. Teams have been able to test new ideas and validate concepts much faster. However, when it comes to more complex systems that require careful planning and attention to detail, the output from AI can be problematic. I have seen situations where AI produces large volumes of code that become difficult to manage without significant human intervention.

AI-powered coding tools like GitHub Copilot and AWS’s Q Developer have demonstrated significant productivity gains. For instance, at the National Australia Bank, it’s reported that half of the production code is generated by Q Developer, allowing developers to focus on higher-level problem-solving . Similarly, platforms like Lovable or Hostinger Horizons enable non-coders to build viable tech businesses using natural language prompts, contributing to a shift where AI-generated code reduces the need for large engineering teams. However, there are challenges. AI-generated code can sometimes be verbose or lack the architectural discipline required for complex systems. While AI can rapidly produce prototypes or simple utilities, building large-scale systems still necessitates experienced engineers to refine and optimize the code.​

The Economic Impact

The democratization of code generation is altering the economic landscape of software development. As AI tools become more prevalent, the value of average coding skills may diminish, potentially affecting salaries for entry-level positions. Conversely, developers who excel in system design, architecture, and optimization are likely to see increased demand and compensation.​
Seizing the Opportunity

Vibe coding is most beneficial in areas such as rapid prototyping and building simple applications or internal tools. It frees up valuable time that we can then invest in higher-level tasks such as system architecture, security, and user experience. When used in the right context, AI becomes a helpful partner that accelerates the development process without replacing the need for skilled engineers.

This is revolutionizing our craft, much like the shift from machine language to assembly to high-level languages did in the past. AI can churn out code at lightning speed, but remember, “Any fool can write code that a computer can understand. Good programmers write code that humans can understand.” Use AI for rapid prototyping, but it’s your expertise that transforms raw output into robust, scalable software. By honing our skills in design and architecture, we ensure our work remains impactful and enduring. Let’s continue to learn, adapt, and build software that stands the test of time.​

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